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Greater Response Rates
- Short run (small quantities) color means you can afford to print different versions of the same piece
- Printed content can be targeted directly to a selected audience or specific individual
- Studies show enhanced response rates to customized communications:
- Order Size +24.5%
- Overall Profit +31.6%
- Response Rate +36.0%
- Repeat Orders +47.6%
Short Run Color Benefits
- Affordable high impact color on production runs of a few to a few thousand
- Speed and fast turnaround – the project you need completed now
- More effective business communication materials through targeted print pieces
- Just in time inventory expense controls and the ability to more frequently update documents
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